You’re Not Finding a Niche
You’re finding your sentence
Successful writers don’t hunt down a niche.
They find a sentence they can’t stop writing.
Let me explain why most advice about niches is backwards.
Not Wrong, Exactly, But Too Difficult
You might be thinking: “I don’t know what to write about. I need to choose a niche first.”
It’s often because you’re watching a bunch of “gurus” whose favourite phrase seems to be:
“Niche down! Niche down! Niche down to be successful!”
The thing is, nothing’s gone wrong. You’re exactly where you need to be — you just haven’t seen the pattern yet.
Look at any writer you admire.
Someone like Nicholas Cole, for example. They didn’t start with a niche. They kept circling the same ideas, the same sentences, until people noticed the pattern. That’s when THEY noticed the pattern.
It’s the same on YouTube.
YouTubers like Melissa Landry or Dave Jeltema.
Melissa offers advice on how to make a living from selling digital products. But her core content hardly changes from video to video.
Dave’s similar — he’s nailed some absolute gold with advice on how to grow your YouTube channel. But he freely admits that much of what he says is really just a refreshed version of something he said a while back.
A quick pause before we go on.
This newsletter isn’t about writing more for the sake of it.
It’s about learning how to publish, without friction or fog, and build toward your first readers.
The point where writing online stops feeling lonely.
And starts feeling like something is actually happening.
When Your Niche Finds YOU
Go back to the newsletters, blogs and channels you subscribe to or watch all the time.
Do you see it?
Often, the content is a repackaging of something they’ve already shown you.
Why?
Because if it worked last time, it’ll work again.
It’s a topic that they simply cannot let go of.
Your niche isn’t something you hunt down.
It’s the sentence you keep repeating.
Write what you can’t STOP writing.
Consistently.
So, What To Do?
Over time, your niche becomes clear — but it’s a retrospective thing.
Not a planned one.
So, how do you get started?
Try this.
Today, just notice your repeating sentences.
Jot down the phrases you return to again and again. Those things people ask you for advice on? I bet you say the same things to different people — sometimes even the same people!
Over and over.
When I started coaching writers, I kept returning to the idea that writing online should feel lighter, not heavier.
And I couldn’t shake off the phrase:
“Remove the friction and lift the fog.”
That sentence kept coming back, and eventually it became the core of everything I teach.
One brilliant way to do it is to put your pen or keyboard down.
And actually record yourself saying those sentences. Either to a voice memo or a quick selfie video. Just keep on repeating those favourite sentences back to yourself.
Say it once. Say it twice. Let it settle.
Does it feel familiar? Exciting?
That’s usually the one to notice.
And when you find a good one?
You’ll find focusing on that sentence, not a niche, makes your writing feel... lighter.
And it keeps you moving forward without pressure.
What do you think?
What’s going to be your ONE sentence that drives your writing today?
Let us know: I’m answering all comments on this one!
Thanks for reading.
✉️ Thinking about writing online — or unsure how anyone ever gets their first readers?
The free New Writer Bundle is there to lower the friction and help you take a first step that actually feels doable.
Inside, you’ll find 52 focused prompts designed to help you:
Ease the overthinking
Publish without pressure
Move from “nobody’s reading this” to real people quietly showing up
→ Get the free New Writer Bundle here
PS: I’m sharing videos, writing insights, and community chat on YouTube.
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